Social Media Marketing Essay Example | Topics and Well Written Essays - 500 words

Social Media Marketing - Essay Example Its presence on Facebook has meant that the Facebook users can put a â€Å"like† on the fan page and comment on different products offered by Fantasia Hookah Tobacco. What is more important, the community members can interact with each other via social networking (Veer, 2011). It is important to understand the psychographics and demographics of the people who like this page and want to be a part of what Fantasia Hookah Tobacco has to offer to them through the Internet. The professional enhancement of Fantasia Hookah Tobacco would be measured by the people who join it on Facebook and the way it is able to offer them a range of possibilities through Facebook. In my opinion, it is crucial to touch upon quite a few pointers as they remain domineering as far as the delivery of social media marketing realms is concerned. One of my goals is to realize the way Fantasia Hookah Tobacco is able to transgress boundaries and reach out to people who are taken as the most appropriate ones when it comes to the Facebook platform. However, this requires extra surveillance and caution on the part of my research as it is important to be sure that wastage does not come about and that there are immense areas where growth and development of Fantasia Hookah Tobacco occur (James, 2011). College students must get attracted by the Facebook platform and if they do not like this page and seem disinterested in visiting the webpage, it will mean wastage. Fantasia Hookah Tobacco looks up to the marketing that is being done on the Facebook platform as, in my opinion, it can entice the young ones into something that is cool and trendy, as well as warrant their attention in due course of time. I would receive instant feedback from them as far as the tobacco products are concerned and employ this feedback to good effect, which should eventually boost the business in the long run (Wunker, 2012). This will make things running in proper order for Fantasia

High performance concrete Research Paper Example | Topics and Well Written Essays - 2500 words

High performance concrete - Research Paper Example The concept has gone thru series of evolutions, since the birth of knowledge about mixing water, cement, and aggregate. Advent of high performance concrete is the result of this evolution. This research in brief demonstrates different aspects of this remarkable building material and how it has so far served people being an integral part of complex structures. Table of Contents Index Page Introduction 4 Why high performance concrete? 5 Literature Review 7 Purpose 8 Development history of high performance concrete 8 High performance concrete: Concept and exploration 8 Methodology 12 Research approach 13 Analyses 14 Finding and discussion 15 Case study 20 Conclusion 24 Conclusion and recommendation 25 Bibliography 26 Introduction Why high performance concrete? Civil engineering construction uses different building materials. Some are naturally occurring substances, and others are manmade. Concrete is a manmade material using naturally occurring substances. Base material of concrete is w ater, and cement, while aggregate materials are sand, gravel, crushed stone, blast furnace slag. Base material produces a paste type material in which aggregate materials are bonded. Cementitious binding process of aggregate materials plays a vital role in achieving the end product – concrete. ... Systematic tests to determine compressive and tensile strength of concrete were performed between 1835 and 1850, along with the first accurate chemical analysis. In 1860 modern composition of Portland cements became available (Inspecting the World n.d.), and since that time concrete has made its rigid step in civil engineering construction as one of the basic building materials. Formation of concrete takes place in two stages; fresh state and hardened state (AboutCivil.com n.d.). Fresh state concrete is plastic, and it flows to produce a given structural form. Hardened concrete attains its full structural strength. As a building construction material concrete’s hardened strength value is used in civil engineering design. Hardened strength value implies concrete's compressive strength. Structural behavior of concrete is to resist compression. Compressive strength of concrete depends on paste strength (water and cement), interfacial bonding (bonding between paste and aggregate), and aggregate strength (aggregate works like bone in the human body). Compressive strength value of concrete made of a specific mixture of cement, water, and aggregate composition is tested at a laboratory. Compressive strength is measured (Concrete in Practice n.d.) by breaking a cylindrical specimen in a compression-testing machine. This test is conducted according to the ASTM C 31 and ASTM C 39 procedure and method. In 1970s, any concrete mix with 28 days age showed compressive strength about 40 MPa was considered to be high strength (berekley.edy n.d.). Residential and light commercial building uses compressive strength in the range of 17 Mpa to 34 Mpa (Portland Cement Association n.d.). Constructions like high-rise building, long

SAB Miller: Strategy Analysis and PEST

SAB Miller: Strategy Analysis and PEST INTRODUCTION SAB Miller is a South African brewing company and is the second largest brewer in the world, with sales and distribution across six different continents. SAB Miller with wide brand portfolio, both international premium beers to local brands it has come a long way, weathering turbulent times and political crisis. It is also one of the largest bottlers for Coca Cola. VISION AND MISSION OF THE GROUP VISION To be the most admired company in the global beer industry Investment of choice Employer of choice Partner of choice MISSION To own and nurture local and international brands that are the first choice of the consumer VALUES Our people are our enduring advantage Accountability is clear and personal We work and win in teams We understand and respect our customers and consumers Our reputation is indivisible CORPORATE STRATEGIES EMPLOYED BY SAB MILLER SAB Miller being one of the oldest (100 plus) brewing company it had tremendous experience in the brewing field and the strategies used by SAB Miller are categorized as follows: Political Acquisitions and mergers Wide portfolio Brand value POLITICAL SAB being oldest brewing company in South Africa it was battered by political crisis during the 20th century. It has emerged as a company with building its operations in emerging and mature markets. During 1948 due to racist system of Apartheid, there was opposition to the company. SAB also came across various other forces during this period they are: Business restricted to the country only Restrictions on doing business with international companies Investing in or trading with South African companies SAB formulated solution in order to comply with Government restrictions they were: In 1950, SAB moved its HO from London to Johannesburg. Focused on expansion mostly in southern parts of Africa and South Africa Dominating the local market and domestic beer production Expanding its product portfolio First company to employ the code of non-discriminatory employment In 1970 SAB became fully incorporated in South Africa and by the year 2000, it dominated the South African market to such an extent that 49 of every 50 beer consumed were brewed by SAB. IMPLICATIONS Due to the political conditions in South Africa SAB had very less room of doing business internationally, but these restrictions helped them to create a monopoly in South Africa. It owned a 99 percent market share here. It also incorporated its head quarters to Johannesburg, which helped it develop its market in Africa. Employing non-discriminatory code of employment helped it to gain public support. It expanded its portfolio by buying local breweries and started producing locally brewed Guinness, Amstel, and Carling black label. ACQUSITIONS AND MERGERS Due to the restrictions on local companies by the government, SAB had to settle in for the local South African market. Dominating the local market and eliminating competition was the goal of the company at the time and it was achieved by acquiring other local breweries and distribution facilities and by rationalized production. SAB also obtained the licensing of locally brewed Guinness, Amstel and Carling black label. SAB made major acquisitions immediately after when the imposed restrictions were relaxed due the finalized process for establishment of a multiracial democracy in 1990. SAB acquired Stellenbosch Farmers Winery in 1960. In 1993, SAB acquired Hungarys largest brewery, Dreher that opened new door for further developments into central Europe In 1994, SAB in joint venture with Tanzanian government it revitalized the brewing industry and also in countries like Zambia, Mozambique and Angola, SAB gave boost to production and distribution. During the 90s SAB established operations in China, Poland, Romania, Slovakia, Russia, and Czeck Republic. Acquiring 100% stakes in the Miller brewing company in 2002 was one of the most significant acquisitions made by SAB and becoming SAB Miller in the process. Licencing of shebeens and launching them in retail mainstream. SAB Miller also bought out its joint venture partner in India. SAB Miller in 2005 merged with South American brewer Grupo Empresarial Bavaria. IMPLICATIONS OF ACUSITIONS AND MERGERS SAB controlled an estimated 99% of the market share in South Africa and had dominating positions in Swaziland, Lesotho, Rhodesia and Botswana. SAB was able to diversify their business through joint ventures. Due to fragmentation and small-scale business in Europe and Asia SAB was able to create profitable and fast growing business. Launched quality products than their competitors for which the consumers had to pay more. SAB promoted their premium brands. Developing countries have growing economies thus opening doors for attractive markets. SABMiller sends in both technical and distribution teams for inspection before it enters the market Scare of HIV pandemic cost SAB costly labor, decrease in productivity SAB business spread provided them with portfolio business With volatile market in emerging economies where in SAB incurred majority of its profits, it had indirect effect in confidence of SAB in these countries. SAB listed itself on LSE to give boost to its infrastructure. Share price drop by 15.5% relative to FTSE 100 in the year end Nov 2000 Acquiring Miller Brewing Company made it second largest brewer in the world. SAB could balance out loss in one country with profits in other countries. Expanding production capacity and raising the quality of product in India. Dip in share price of SAB Miller after acquiring Miller Brewing Company. Introduced new packaging with new sales and distribution system and enhanced the flexibility of their production facilities. SAB Trained around 6000 newly licensed taverniers in business skills. SAB introduced broader and segmented brands SAB gained strong and profitable market in South America; profits went up by 25%. PORTFOLIO EXPANSION SAB Miller brewing company is the second largest brewing company and has a wide portfolio globally, it has over 200 varieties of alcoholic and non-alcoholic beverages, produced and distributed. The major premium brands are Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, and Grolsch. They started their expanding its portfolio by gaining control over Stellenbosch Farmers Winery in 1960. Between 1960s- 70s it obtained license to brew locally Guinness, Amstel and Carling black label. In 1987, SAB acquired Lion Match Company. Re-launch of Miller geniuine draft with high end positioning of mainstream market. Launch of Peroni Nastro Azzurro. EFFECT Dominating the South African Market Leading match manufacture in South Africa Better market position Increase in sales Profitable production and distribution Capture of demographic market Competitive advantage on the world stage Improvised marketing, sales and distribution Annual report emphasized the importance broader portfolio in the companys corporate success. PEST ANALYSIS PEST analysis of an organization is an important part of strategic planning, as it looks at the external environment in which the firm operates. PEST analysis helps company to develop strategies. The factors taken into account are: Political Economic Social Technological Political Factors Under Political factors we have is the government rules and regulations on operations of a firm or company. For SABMiller the following factors apply: South African government regulations Crisis due to racism International dealing and trading restrictions Employment laws Economic Factors Economic factors include exchange rate, taxation, market growth trends, GDP, disposable income, inflation, production volume, etc In SABMillers case, the following apply: Volatility of the exchange rate in developing countries Economic growth in developing worlds Listing on LSTE Acquisition of Miller Brewing Company Sensible product pricing Production and distribution costs Resource and labor cost Labor unrest Social Factors Social factors include the demographic and cultural aspects, health and living standards, population shifts and so on. In case of SABMiller Change in consumption pattern Attachment to locally brewed beer Consumers becoming heath conscious Class structure Technological Factors Technological factors include new invention, improvised tools and techniques, communication etc. It can lower barriers to entry, can lower down minimum efficient production levels, and influence outsourcing decisions. In SABMillers case are as follows: Research and development World class Automation in developing countries Production and distribution expertise Technology improvements QA 1. Identify the corporate logics that SABMiller have adopted over the course of the case. As discussed above SABMiller has adapted various strategies in order to be a leading brewer, they are: Dealing with political rules and regulations Acquisitions and merger on a global scale Broader portfolio Business in developing economies e.g. China, India Repositioning and re-launching of products Buying controlling stakes in newly privatized brewery 2. Strategy a. Explain the strategic position that SAB finds itself in 2007. As described SABMiller has good strategic position apart from fierce competition by Anheuser-Busch. Dominating positions in South African and South American markets with good market share in Europe SAB has expanded globally especially in Central and Eastern Europe, China apart from Southern part of Africa. It has operations in over of 18 countries with 30 breweries, with capacity 30.5 million hectoliters capacity and 22 sorghum beer with 8.5 million hectoliter capacity thus can create major market in these countries. Though SABMiller lost the bid to acquire Harbin Brewery to Anheuser-Busch, it had competitive market in China with market growth by 6-8 percent per year. With wide portfolio, SABMiller was able to capture the demographic market. SAB was able to balance out loss in one country with profits in other countries. With growing economies in developing countries, there was increase in disposable income, which gave way for better market share and profits with attractive pricing. Even though SABMiller had a few problems with share price drop due to listing company in LSE and acquisition of Miller Brewing Company, stakeholders must have a firm belief in the SABMiller as it a FMCG company. The chance of losing share value is rare and with globalization of the company, the chances are high profitability and higher dividends to shareholders. Acquisition of the major breweries and winery has helped SAB in dominating as well as having monopoly in countries SABMiller had a strong and wide portfolio with launch of new products and attractive pricing, creating strong demographic market and flexibility in the system. SABMiller could use its world-class technology and operation expertise to develop market in continents and also SABMiller sends in both technical and distribution teams for inspection before it enters the market Africa Has around 99% market share in South Africa and dominates in the rest of Africa. Asia/E.Europe Has breweries is Asia pacific but with fierce competition and growth of market in India. Good market share in Russia, Romania, and Czeck Republic and with acquisition of Hungarys brewery Dreher which paved way for further developments in Europe. However, the future here remains uncertain until any major take over is carried out. Latin America Merger with Grupo Empresarial Bavaria 2nd largest brewer in South America consolidated SABMillers position. 4. Acquisition of Miller Brewing Company is the only major deal by SAB and becoming 2nd largest brewer, but has a tough time because of stiff competition by Anheuser-Busch. 5. SABMiller has a strong and diversified business with broad portfolio that will ultimately pay off as it creates a demographic market and flexibility in operations. 6. Joint venture with Grupo Empresarial Bavaria 2nd largest brewer in South America opened doors in Latin America, with lower investment and creating opportunities for itself 3. On the basis of your analysis, recommend the strategy that SAB should follow. In my opinion SABMiller must develop their markets is Asia i.e. in China, India, and Asia Pacific. Though the market remains volatile, the chances of profit making are high. SABMiller must look forward to acquire Harbin brewery in China, as the market growth rate is 6-8 percent per year. SABMiller must try acquiring majority stakes in Bavaria brewery, as there is growth in market. SABMiller can dominate the local market and develop excellent operations by acquiring breweries with low performance, but with dominating market share with its expertise in production, distribution operations.

Moral Dilemma Essay -- Philosophy Essays

Moral Dilemma As human beings, we are forced to accept the inevitability of being unwillingly confronted with situations that test the strength of our morality and character. In the midst of deep moral conflict we become immensely introspective and we follow our intuition with the hopes of it guiding us towards the morally correct decision. However, how can we be sure that we have acted morally in a situation that is so morbid and perverse that our intuition is completely torn? This is the dilemma that is faced by the mother who is given a terrible choice by a Nazi officer: either the officer will kill all three of her children, or the mother must kill one in order preserve the lives of the other two. In this situation, guilt remorse and intense emotional pain are unavoidable, thus the mother is forced to reflect upon her intrinsic morals and values to guide her choice, however horrific it may be. In beginning to tackle this terrible dilemma, a fundamental aspect of this situation must first be realized: it is a woman who is faced with this crippling decision. Although subtle, there is an insinuation behind this that will ultimately play a large role in the determination of the final decision. In assigning the moral responsibility to a woman, and more specifically a mother, there is an implication that a different and distinct type of moral deliberation comes into play. In a study performed by psychologist Carol Gillian, it was found that the moral reasoning of a group of women was "typically more embedded in a context of particular others than was the reasoning or a comparable group of men" (Held 724). When we focus on the experience of women we are "able to see a set of moral concerns becoming ... ...nt emotion as a part of morality, we must regard every action in the same context, and this is clearly an impossibility for us as human beings. We appreciate and understand that we are all practical, emotional beings as opposed to rational, calculating beings. Thus, we allow our emotions to influence what actions we deem as morally acceptable and it is only natural that they should be an integral part of moral deliberation. In any situation as atrocious as this, the correct line of moral action is not always clear. However, in considering both emotion and reason, it is possible to reach a moral decision. Sometimes when we are put in situations against our will our intuition is torn and making the right decision can be difficult. The only thing we can do in these situations is turn introspectively to our feelings and reason, and understand that we are only human.

John Dewey and early childhood education Essay

â€Å"Education is not preparation for life. Education is life itself. † – John Dewey (1859-1952) (Ministry of Education, Singapore, 2003) The set of Desired Outcomes of Pre-school Education that the Ministry of Education(MOE) had put together in 2003 highlighted the significant importance of pre-school education being the platform for lifelong learning. It’s intention were far beyond preparation of these children merely for Primary School curriculum (Wong,2000). Very much alike to John Dewey (Dewey)’s quote, MOE’s take on pre-school education exists similar context. I felt that it challenges the perceived notion that education is only about getting the necessary qualifications or securing a good job. However, with an open mind, education in fact occurs throughout life. This brings about a few educational principles of Dewey which had influenced me in my workings with children in a pre-school setting. I felt that the central concept of Dewey’s view of education was that there should be greater emphasis on allowing children develop problem solving skills, critical thinking skills, and being able to make decisions on their own, rather than simply on the memorization of lessons. Through real life experiences, instead of merely being on the receiving end of secondhand information, children were able to develop the required skills effectively (Seefeldt and Barbour, 1998). Active learning has been widely advocated in my child care centre. I often incorporate and encourage it too. Let’s say I will be teaching on the theme of occupation and doctors are the topic of the week. For the younger age group like pre-nursery and nursery, I would provide real materials like a doctor play set. Children would be encouraged to explore these materials at their own pace and interests. They would be able to experience how it feels like being a doctor and thereafter get an insight of what a doctor’s work scope is about. Concurrently, they would be exposed to the instruments that a doctor uses. I would also ask children open ended questions like â€Å"What does a doctor do? Which tool do you think a doctor uses to hear your heartbeat? If you are a doctor, how would you hear my heartbeat? †. I believe  that such open ended question encourages children to construct their own understanding of concepts. I would also drop hints and attempt to spur their interest when children become uninterested and seem clueless. On top of these activities, for the kindergarten classes, I would introduce a â€Å"Doctor of the day† where the child would, alongside the teacher, assist in the daily temperature taking of children. This way they would understand the concept of what is taken to be ill and what is not, and also who should they visit at times when they fall sick. I would also liaise with a nearby clinic and bring the children on a trip, getting the doctor to assist in giving the children a short demonstration of a regular consultation in the clinic. The children will not only be able to see how a clinic setting is like, they will also be able to pose questions to the doctor to find out more. Following which, I would plan for a clinic role play where children are free to express their own interpretation and ideas of a being a doctor. In tie with Dewey’s avocation of active learning, this concept of learning has been strongly supported by the local context too. In the Code of Ethics, professionals are obliged to promote and encourage children to be actively involved regardless of ability (Association for Early Childhood Educators, Singapore, 2005). Dewey also advocated that the school is a social institution (Flanagan, 1994). He believed that through social interaction with adults and peers, learning would be further reinforced (Henniger, 2002). Communication with peers or adults allows children to think, process their thoughts into verbal words and therefore encourages and stimulates a child’s thinking. Interactive learning is also vital to social development. Being able to develop a positive and satisfying relationship with peers and adults is crucial for effective social interaction and is often a focus of pre-school programs (Early Childhood Teachers’ Association, 2003). In my workings with children, I have realized the important role social interaction plays in a child’s development. Children across all pre-school levels enjoy talking and interacting with each other over their thoughts, opinions and experiences. One way I encourage this is by planning for problem solving in group discussions. For instance, the kindergarten children would be issued a problem at the start of the day: â€Å"What are the features of an insect? † They would then be divided into groups to explore the problem by going into the various learning centres I have set up toacquire the information. This can be followed up by bringing the children on a field trip to the Botanical Garden where children are able explore on the topic and make drawings and notes on their observations as a group. At the end of the day, they would discuss about their gatherings again in groups, and then present their findings. Other than learning how to function as a member of a group, children would also be able to learn cooperative skills and conflict resolution through the activity. Besides peer interaction, adult interaction plays an equally important role. In the Assessment of Licensing Standards in child care centre, staffs are to encourage interaction with children in order for children to be able to understand self and others (Ministry of Community Development and Sports, 2003). In the pre-nursery and nursery classes, I take time to listen, make eye contact and respond to children. This makes children feel comfortable and it motivates them to interact more with adults. I would also plan for activities like dough play and painting on large papers where children are able to proceed with the activity together. Through such activities, they are able to discuss, comment and communicate with each other too. I would also ask questions like, â€Å"What do you think Clarisse has molded? Does it look like a sandwich? † which allows for creative thoughts to be expressed and interaction to take place. Dewey’s philosophy perceived a teacher’s role as a guide and observer, rather than an instructor or a disciplinarian. The teacher is to provide and prepare the environment and curriculum to allow children to benefit and learn productively from it. Teachers were also expected to observe children and come up with activities designed to facilitate optimal learning (Feeney, Christensen and Moravcik, 2006). For the pre-nursery and nursery classes, I would provide a large variety of materials where children would be given the choice to choose based on their preference. I would not interfere in their choice activity as long as it conforms safety standards. I would also plan for activities where children could explore and exercise trial and error. For instance in the dough making session, they would be able to explore how much water is needed to achieve the texture of dough they would like, and what should be added when the dough becomes too soft. However, I would be guiding children whenever they are stuck or faced with much difficulty. I would also put up children’s work like their art work at a prominent corner of the classroom to make them feel that their work is valued. For the kindergarten classes, I would plan the lesson together with the children and come up with activities that could tap on their interest. For instance, discussing with children about which occupations interests them the most by showing them a variety of it. After the children have made their choices, I would plan activities catered to their interest. Throughout the lesson, I would make observational notes about each child and provide experiences or materials catered to individual’s interest. For example if a child shows immense interest in the occupation teacher, I would plan for the child to have a go at teaching his fellow classmates a song. Or if a child is interested in being a policeman, he could patrol the corridors before nap time to ensure that children are not hiding in the toilets or up to mischief. Similarly, under the Framework for Kindergarten Curriculum, MOE recommend putting their principles into practice in a few ways. These includes, preparing the learning environment by encouraging learning at their own pace and choice, planning meaningful activities based on children’s interest and abilities, allowing resources and materials to be easily and readily available and observing and monitoring children’s development. (Ministry of Education, Singapore, 2003) Through Dewey, I become aware of various methods and principles which plays a vital role in children’s pre-school learning. Though there were also controversies in Dewey’s philosophy, I believe that each philosopher possesses their own virtues and Dewey was one which struck me the most. References Association for Early Childhood Educators, Singapore (2005). Code of ethics. Retrieved March 23, 2010 from http://www. aeces. org/code_of_ethics Early Childhood Teachers’ Association (2003). Educating young children. Journal of early childhood teachers’ association inc and school of early childhood university of technology, 9(1) Feeney, S. Christensen, D. Moravcik, E. (2006). Who am I in the lives of children? : an introduction to early childhood education (7th ed). Upper Saddle River, New Jersey. Pearson Education. Flanagan, F. M. (1994). John Dewey. Retrieved March 24, 2010 from http://www. admin. mfu. edu/ctlf/Ed%20Psych%20Readings/dewey. pdf Henniger, M. L. (2002) Teaching young children: An introduction (2nd ed). Upper Saddle River, New Jersey. Pearson Education.

Psychology Manipulation Essay

At a psychological level, the art of manipulation primarily involves two things: concealing aggressive intentions and behaviors and knowing the psychological vulnerabilities of your opponent well enough to know what tactics are likely to be the most effective weapons against them. Psychological manipulation is most often accomplished through covert-aggression or aggression that is so carefully veiled or so subtle that it’s not easily detected. Manipulators want what they want and fight hard to attain their goals. But the tactics they use can make it appear like they’re doing almost anything but simply trying to get the better of you. The tactics are also very effective weapons of power and control. That’s because even though they’re hard to recognize as aggressive moves at a conscious level, at an unconscious level others feel backed into a corner and are thrown on the defensive. This makes it more likely that they’ll back down or give in to their m anipulator. Skilled manipulators know the vulnerabilities of their opponents. If vanity is someone’s weakness, a seduction tactic might be the best manipulation tactic. If over-conscientiousness is their weakness, perhaps guilt-tripping would be the most effective way to gain the upper hand. Most manipulators have a significant disturbance of character (i.e. have too little conscience or sensitivity). Their easiest prey are neurotic individuals (i.e. people with high levels of sensitivity and conscientiousness). Tactics like Playing the Victim, or Shaming will effectively manipulate the average neurotic because conscientious individuals neither want to see someone else as suffering, nor do they want to feel badly about themselves. If a neurotic person were to try these same tactics on a disturbed character, they would soon learn that they have no effect. Psychological Manipulation is a type of influence that attempts to change the behavior or perception of others through underhanded, deceptive and abusive techniques. This advances the interests of the manipulator, generally at the victim’s expense, in methods that may be considered abusive, devious, deceptive, and exploitative. In order to be successful, the art of manipulation involves two things – concealing aggressive or subversive intentions and behaviors while knowing the psychological vulnerabilities of the victim well enough to know what will be the most effective psychological weapons or tactics to be used against them. This is most often accomplished through covert-aggression or carefully veiled aggression – which may be so subtle that it’s not easily detected. Psychological Manipulators know what they want and fight hard to get it. The tactics Psychological Manipulators use are very effective methods of power and control, because they’re almost impossible to be seen as aggressive on the surface, at the unconscious level, the victim feels backed into the corner. Once a victim is backed into a corner, it is more likely that they’ll back down or give into the manipulator’s demands.